These terms of use (together with the documents referred to in them) tell you the terms of use on which you may make use of our website www.buildingfromthegroundup.com (our site). Use of our site includes accessing or browsing our site.

Please read these terms of use carefully before you start to use our site, as these will apply to your use of our site. We recommend that you print a copy of them for future reference. By using our site, you confirm that you accept these terms of use and that you agree to comply with them.

If you do not agree to these terms of use, you must not use our site.


These terms of use refer to the following additional terms, which also apply to your use of our site:

·   Our privacy policy www.buildingfromthegroundup.com/privacy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our site, you consent to such processing, and you warrant that all data provided by you is accurate.
·   Our acceptable use policy www.buildingfromthegroundup.com/acceptable-use, which sets out the permitted uses and prohibited uses of our site. When using our site, you must comply with this acceptable use policy.
·   Our cookie policy www.buildingfromthegroundup.com/cookies, which sets out information about the cookies on our site.


www.buildingfromthegroundup.com is a site operated by Building From the Ground Up (we or us)

Building From the Ground Up (BGU) is a Educational company which supplies Cheerleading  & Dance Training and Instructional Courses in the UK Canada and across Europe, it also supplies apparel and other goods inline with its training.

Our registered office address is:
65 Upper Pillary Down,
Little Woodcote Estate,
Carshalton, Surrey, UK SM5 4BP

Our contact details are as follows:
Phone - (+44) 0208 669 3733
Email - forms.bgu@gmail.com.

Building from the Ground Up (BGU) company status, is a privately owned partnership that is not registered for VAT.


We may revise these terms of use at any time by amending this page.

Please check this page from time to time to take notice of any changes we make, as they are binding on you.


We may update our site from time to time, and may change the content at any time. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it.

We do not guarantee that our site, or any content on it, will be free from errors or omissions.


Our site is made available free of charge.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted on a temporary basis only. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to our site.

You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.

Our site is directed to people residing in the United Kingdom. We do not represent that content available on or through our site is appropriate or available in other locations. We may limit the availability of our site or any service or product described on our site to any person or geographic area at any time. If you choose to access our site from outside the United Kingdom, you do so at your own risk.


We are the owner or the licensee (as the case may be) of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal use, and you may draw the attention of others within your organisation to content posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors (as applicable).

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.


The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up-to-date.


Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied. We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

·   use of, or inability to use, our site; or
·   use of or reliance on any content displayed on our site.

If you are a business user, please note that in particular, we will not be liable for:

·   loss of profits, sales, business, or revenue;
·   business interruption;
·   loss of anticipated savings;
·   loss of business opportunity, goodwill or reputation; or
·   any indirect or consequential loss or damage.

If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.

We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.


We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software.

You must not misuse our site by knowingly introducing viruses, Trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored, or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities, and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.


You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to our site in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the content standards set out in our acceptable use policy www.buildingfromthegroundup.com/acceptable-use. If you wish to make any use of content on our site other than that set out above, please contact contactus.bgu@gmail.com.


Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only.

We have no control over the contents of those sites or resources.


If you are a consumer, please note that these terms of use, their subject matter and formation, are governed by English law. You and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these terms of use, their subject matter and formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.


All prices and charges on this website are in UK Pounds unless otherwise stated. The price includes tax where applicable or unless stated that it is to be added. The price shown excludes any delivery charge, which will be added if required. All goods and any apparel purchased through this website will remain the property of Building From the Ground Up (BGU) until they have been paid for in full.


Building From the Ground Up (BGU) makes every effort to keep our delivery charges as low as possible. Our charges depend on the type of product ordered and what service you choose. For instance if you are booking onto a training course there will be not delivery charge applied. But should you purchase a T Shirt, Book etc then there will be a delivery charge. We will be happy to confirm the cost by phone, if not you do so require.


•   Royal Mail standard first class service. This is only used for small and low value items. There are no guarantees of delivery over and above of those given by the Royal Mail.
•   Royal Mail first class recorded delivery. Is used for small to medium items of some value where a signature is required to confirm delivery. There are no guarantees of delivery over and above those given by the Royal Mail for this service
•   Courier Next Day. This is the preferred delivery by Building From the Ground Up (BGU) and the service we will send most items by. Under normal circumstances and if in stock, goods ordered and paid for by 2pm on that day will be dispatched by courier for next day delivery. The goods will be sent to the delivery address and a signature will be required. There are no guarantees of delivery over and above those given by the courier company.
•   Bespoke Delivery. This service is for high value large items, where a courier is needed to make a specially arranged delivery. This service will only be arranged with the customer at your request and bespoke to your requirements.
•   International Delivery. All international deliveries will be made via the standard UK Royal Mail Service. No guarantees will be made.


To contact us, please email contactus.bgu@gmail.com.

Thank you for visiting our site.